Review of The 24-Hour Customer

Adrian Ott's 2010 award winning book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, is not just for marketers. The 24-Hour Customer speaks to a much broader set of our modern interactions. It's a book for all of us as we think about the work we do all day, and if you have marketing responsibilities, you get a bonus!