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GLOBAL MOTOR SPORTS
Motor sports are undoubtedly one of the most powerful global marketing platforms. Motor sports extends from two wheel action on motorcycles, to out on the water with 150mph racing boats, to open-wheel race cars achieving well in excess of 200mph, and more. The attraction of businesses and brands to global motor sports is due to the passion and dedication of the audiences around the world who are more than just armchair enthusiasts, giving marketers direct access to their hearts and minds.
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SIRIUS XM Radio, the official satellite radio partner of the Indy Racing League – the sanctioning body for the IndyCar...
On November 04 At a hastily arranged press conference this evening in Tokyo, Toyota CEO Akio Toyoda announced that the...
Jake Humphrey is about to embark on the adventure of his life as the face of BBC's Formula 1 coverage.
duties'. Reports say that five-time world rally champion Sebastian Loeb could drive for Toro Rosso in the last Formula...
Peugeot turned away Audi’s bid for a ninth victory at the 24 Hours of Le Mans and scored an emotional victory Sunday in...
From our colleagues at Formula One blog: Perhaps it was full of surprises, perhaps it wasn’t. But the list of next...
Any business reliant for its funding on the struggling automotive or financial services industries should be prepared...
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