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Eric Tsai

4,353 contributions

460 followers

ERIC TSAI

Principle & Web Strategist
Marketing and Advertising, Greater Los Angeles Area

Since 2005, I strive to create and implement robust Internet marketing strategies that elevates business performance in the areas of ROI measurement, online customer acquisition, and incremental revenue opportunities.

I've worked directly with high growth start-ups to Fortune 100 clients as the strategic leads on integrated media strategy including paid search, organic search, display adverting, data integration, attribution modeling, web analytics, content strategy, mobile strategy, and more.

I blog at http://www.designdamage.com to deliver insights and ideas on how to leverage digital marketing tools to drive real-world results.

Clients including Fortune 100 companies and global brands such as Lifetime Brands, AVG Technologies, Blue Cross Blue Shield, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, and Lunada BioMedical.


Specialties: Web strategy, marketing strategy, paid search, search engine marketing, search engine optimization, social media marketing, content marketing, blogging, copywriting, consumer insights, brand strategy, integrated marketing, business development, public relations, market research, marketing communications management, directing marketing, affiliate marketing, landing page optimization, Google AdWords, Google Display Network, Google Analytics, YouTube, AdMob, mobile marketing, reputation management

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Work Experience

Sr. eMarketing Manager - Team Lead
WebMetro
3/2011 - Present
Principle & Web Strategist
Designdamage.com
2009 - Present
Director of Marketing & Communications
Pointivity
2008 - 2010
Director of Global Marketing
Bridgetech Holdings Intl Inc.
2005 - 2008
President & Shareholder
Fieldsheer Inc.
2001 - 2005

Education

University of California, Irvine, 2001
Bachelor
Fine Arts

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