I have over 20 years of professional expertise in sales, marketing, public relations in the dental industry, new product development, hospitality and gastronomy industries. I am best known for my success in taking new products from conception to a multi million dollar company, and the ability to obtain and maintain long term relationships with my clients by anticipating their needs and offering top notch service.
As Vice President Of Operations Twist2it Inc. I strategically designed a plan to develop a client base through dental manufacturing companies throughout the U.S. and worked closely with the inventors of the Twist. While being introduced into the manufacturing aspect she became intrigued by the level of sophistication to which it was made and therefore paid close attention to the Q & A aspect. Using my marketing skills while in the Paint & Decorating Industry, I took over the operation in all aspects of design, packaging, presentation materials, product manual, ads,and magazine placement. In a years time, through cold-calling, convention sales, emails and sample campaign programs acquired 85 dental distributors and traveled extensively to each dental company and personally trained each sales representative on the proper use and demonstration of the product.
As I grew the company so did the space, in 2000 the company acquired a building with a substantial on-site manufacturing and shipping department. By 2002 successfully put together a 10 person call-center and 6 outside sales representatives, by using a commission structure specifically design with heavily laden incentive programs, which increased sales and productivity. A well known and well respected dental company, purchased the company in 2009.
"If she is not evoking emotion from her clients...she is putting all of her emotions into caring for them..."
The Caccioppoli-Anderson Marketing Agency
8/2011 - Present
1/2011 - 6/2012
Bscene Marketing Group
6/2010 - 9/2011
6/1999 - 12/2008
Economics and Business